It is possible to use cars in film to portray a character’s success, status, and power, as well as to play an important role in the plot. Many of the most popular films feature cars as the main plot line.
The famous DeLorean of Doc Brown is a great example of this. Marty McFly would have been stuck in 1955 forever without this. Fans became familiar with the DeLorean as part of the Back to the Future franchise and became fans of the car.
The Mini became popular because of the success of a film as well. It’s hard not to think of a Mini when you see the famous red, white, and blue minis racing around Turin, Italy in the Italian Job. The impact of this film has not diminished almost 53 years later. Collectors and car enthusiasts still love these classic minis.
It isn’t a surprise that classic car manufacturers benefit from the cars featured in blockbuster films. It gets their brand out there and makes their cars more desirable.